May 26

What Are The Key Benefits of Coaching?


What’s this?

A coach writing a blog post about the benefits of coaching?

Seems a bit sketchy to me!

Jokes aside though: yes, today’s blog post is all about the benefits of coaching.

But, not just life coaching though!

In fact, the four things that I’m going to share in this article can be applied to any type of coaching – relationships, health & fitness, finance, business coaching and much more.

But, for simplicity, I’m going to be referring to life coaching throughout most of this article.

So, sit down and strap in for this quick tour of the key benefits of coaching and why you should invest in a coach for your life.

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1# Coaching Provides Tailored Self-Improvement

Tailored Self-Improvement

The chances are that by the time you’ve gotten around to thinking about life coaching, you’ve already explored all the other options.

You’ve read all the self-help books from Barnes & Noble, watched hours of YouTube videos and spent too many weekends at “free” seminars only to be upsold to a £1997 4-day “mastermind” event.

By this time, you’ve gotten all that you can get from books, videos, blogs and seminars.

Now it’s time for something new.

You see, the main problem with self-improvement tools such as self-help books is that they’re simply too general.

Everyone knows that you need to have a positive outlook on life, set goals and be grateful for what you have.

Plus, the majority of self-help books are just copies of each other. Kind of like when I used to copy other people’s coursework and just use Thesaurus.com to change a bunch of words.

(Shoutout to all the students who’ve done that!)

One of the main benefits of life coaching is that it provides a tailor-made approach.

A good coach will take the time to understand your wants and desires, where you are in your goals journey, your internal motivation and much, much more.

They’ll use this information to help guide you on a tailored path towards reaching your goals.

So, instead of trying the same advice as the millions of people who’ve picked up a Tony Robbins book, you get to work on what actually works for you!

2# Accountability

Accountability Is A Key Benefit of Coaching

The next big benefit of coaching is that you’re going to be held accountable – by yourself and by your coach.

As I shared in my last post about how to become your own life coach, accountability is key for achieving your goals.

Unless there is some kind of reward or forfeit, then you’re probably not going work as hard on your goal.

Well, when it comes to coaching, accountability is one of the most important things you can get from a good coach.

You see, coaches aren’t there to do all the work for you.

Instead, a good coach will help you to take responsibility for your own outcomes in life. They’ll guide you to a place of greater self-accountability.

They’ll congratulate you when you reach a new milestone. But, they’ll also challenge you when you don’t follow the agreed-upon action plan.

So, if you agreed to go for a run three times this week and you ended up only doing two, a good coach will challenge you on why you didn’t achieve your goal.

Now, this isn’t a full-scale confrontation that I’m talking about here. (If your coach ever gets angry with you, sack them!)

Rather, your coach will simply ask you to be honest about why the goal wasn’t completed.

There’s no judgement.

No yelling.

Just patience.

Because, once you can come to an understanding of why you didn’t follow through on your goal, then a new strategy can be agreed upon to make sure that it doesn’t happen again in the future.

And that is the power of accountability. It teaches you how to hold yourself responsible for your outcomes in life – barring a genuine natural disaster, of course!

3# Objectivity – One Of The Most Important Benefits of Coaching


Before you had a coach, you were probably relying on yourself, friends, family, colleagues, your boss or other people for feedback, guidance and critique.

But, unfortunately, probably none of these people are going to be objective.

  • You can’t really be objective about yourself
  • Your friends and family love you
  • Your boss and colleagues probably have their own vested interests in the workplace

Now, these are just generalisations, but finding objectivity from the people who are in your life is going to be pretty difficult.

And that’s where a coach comes in.

If you want honest, direct feedback about your goals and the actions you’re taking towards them, a coach will be able to provide that for you.

If you’re struggling to lose weight, a kind but subjective friend might tell you that you look great and you don’t really have to lose weight, go to the gym, eat healthily, etc.

They might be really well-meaning, but because you already have a relationship with them, their advice might not be what’s best for you.

Whereas, a coach will help you to understand why you’re not losing weight, whether or not you actually want to achieve the goal and how you can make a positive change and overcome the plateau that you’re on.

Sometimes, it’s really important to get some completely neutral, outside feedback, criticism or advice and that’s what a coach will provide for you.

4# A Coach Provides Expert Advice or Guidance

Expert Advice and Guidance

Whether it’s financial coaching, personal training or business coaching, a good coach should be an expert in their field.

Now, this isn’t to say that your PT should be a thrice-knighted professor with seven doctorates in “advanced callisthenics”.

But, they have to know their niche well.

They have to have the experiences, qualifications and knowledge to help you.

For example, I’m a Confidence Coach.

I’ve been helping people with confidence issues for a while now. I also have training and certification in NLP, Life Coaching and entry-level Hypnotherapy.

Through hard work over many years, I was able to take myself from an anxious guy who couldn’t even leave his room to buy food all the way to the confident person I am today.

I’m also always seeking to learn more about how to help people and will continue to seek out further qualifications to do so – e.g. I’m starting my Cognitive Behavioural Hypnotherapy Diploma at the end of this year (if lockdown is ever lifted!).

A coach’s qualifications, experience and knowledge are what allow them to help you.

There are plenty of people out there who are perfectly happy to charge big bucks, knowing full well that they don’t know what they’re doing.

But, a good coach will always be learning more and more.

The power of a great coach isn’t from their marketing or sales skills – unless perhaps they’re a marketing or sales coach.

Rather, it comes from their ability to continue learning how to help people achieve their life goals.

Final Thoughts

So, that’s it!

Those are the 4 key benefits of coaching and why you should try and find a good coach for you.

In the meantime though, if you’re struggling to find a coach that’s right for you, check out this post on how to be your own coach.

Let me know what your thoughts are on coaching in the comments below or if there are any benefits of life coaching that you want to add.

I’ll always do my best to respond to every single comment, so don’t be shy!

Also, if you’re interested in receiving coaching to start creating more confidence in your life, then make sure you check out the Confidence Coaching page to get in contact.

Or, you can always contact me on the LTUK Facebook page.

Once again, though, I hope you found this article useful and I look forward to having you back on Life Transformation UK very soon!


benefits of coaching, coaching, confidence coaching, life coaching

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